
Crafting Compelling Content That Engages and Drives Impactful Storytelling.
Expertise in Journalism, Content Strategy, and SEO-Driven Articles.
Cole Mayer
Engaging Content
Crafting articles that resonate and drive meaningful audience impact.
Investigative Writing
In-depth articles that uncover truths and engage readers effectively.
Brand Messaging
Creating clear messaging that connects with target audiences seamlessly.
SEO Strategy
Optimizing content for search engines to enhance visibility online.
Content Strategy
Developing strategies that align storytelling with audience engagement goals.
Experience
Professional Background
VELOX Media, Boise, Idaho — Digital Content Writer
JULY 2019 - PRESENT
- Researched and crafted content to enhance brand image and inform consumers.
- Translated complex ideas into accessible content tailored for the target audience.
- Collaborated with a team to brainstorm and execute article ideas.
Page One Power, Boise, Idaho — Content Linkbuilder
APRIL 2016 - JULY 2019
- Produced content for website relationships and persona sites, optimizing for SEO.
- Conducted keyword and competitor research to inform content strategies.
- Assisted in developing plans for article optimization based on research findings.
The Mountain Democrat, Placerville, Calif. — Reporter
FEB. 2012 - JUNE 2015
- Pitched, researched, and wrote news stories, specializing in crime, court, and fire coverage.
- Consistently covered high-profile cases, ensuring accurate and engaging reporting.
- Provided copyediting support for fellow reporters.
The State Hornet, Sacramento, Calif. — Online Managing Editor & Publications Board Member
AUG. 2011 - DEC. 2011
- Managed online content for the student-run newspaper.
- Oversaw content layout, digital media, and ensured high editorial standards.
- Managed approximately 50 writers and photographers
- Managed budget, ad revenue, and addressed legal issues.
Skills
Strong written and oral communication skills
Quick thinking; quick, clean writing
Strong research and analytical skills
Personable relationship builder
Technologically savvy
Team worker
Photo, video, and audio editing
Social media
Dad jokes