Crafting Compelling Content That Engages and Drives Impactful Storytelling.

Expertise in Journalism, Content Strategy, and SEO-Driven Articles.

View My Work

Cole Mayer

Engaging Content

Crafting articles that resonate and drive meaningful audience impact.

A modern workspace featuring a large monitor and an open laptop, both displaying content related to social media. A piece of paper titled 'Content Strategy' lies on the desk, accompanied by a keyboard, mouse, and some small tech accessories. The background is a teal color, adding a vibrant touch to the setup.
A modern workspace featuring a large monitor and an open laptop, both displaying content related to social media. A piece of paper titled 'Content Strategy' lies on the desk, accompanied by a keyboard, mouse, and some small tech accessories. The background is a teal color, adding a vibrant touch to the setup.
Investigative Writing

In-depth articles that uncover truths and engage readers effectively.

An open book held by someone's hands is illuminated by a focused light source in an otherwise dark environment. One page features a heading 'Creating Consistent Content That Readers Love' and some text below it.
An open book held by someone's hands is illuminated by a focused light source in an otherwise dark environment. One page features a heading 'Creating Consistent Content That Readers Love' and some text below it.
Brand Messaging

Creating clear messaging that connects with target audiences seamlessly.

A close-up of a spiral-bound notebook open to a page with 'User-Generated Content' written on it in black ink. The page indicates it's Tuesday, the 22nd, and the notebook lies on a desk beside a white computer keyboard.
A close-up of a spiral-bound notebook open to a page with 'User-Generated Content' written on it in black ink. The page indicates it's Tuesday, the 22nd, and the notebook lies on a desk beside a white computer keyboard.
A hand holding a smartphone displaying a news website, with a blurred large computer screen in the background also showing similar content. The webpage on the phone features articles with images and text.
A hand holding a smartphone displaying a news website, with a blurred large computer screen in the background also showing similar content. The webpage on the phone features articles with images and text.
SEO Strategy

Optimizing content for search engines to enhance visibility online.

Content Strategy

Developing strategies that align storytelling with audience engagement goals.

Experience

Professional Background

VELOX Media, Boise, Idaho — Digital Content Writer

JULY 2019 - PRESENT

- Researched and crafted content to enhance brand image and inform consumers.

- Translated complex ideas into accessible content tailored for the target audience.

- Collaborated with a team to brainstorm and execute article ideas.

Page One Power, Boise, Idaho — Content Linkbuilder

APRIL 2016 - JULY 2019

- Produced content for website relationships and persona sites, optimizing for SEO.

- Conducted keyword and competitor research to inform content strategies.

- Assisted in developing plans for article optimization based on research findings.


The Mountain Democrat, Placerville, Calif. — Reporter

FEB. 2012 - JUNE 2015

- Pitched, researched, and wrote news stories, specializing in crime, court, and fire coverage.

- Consistently covered high-profile cases, ensuring accurate and engaging reporting.

- Provided copyediting support for fellow reporters.

The State Hornet, Sacramento, Calif. — Online Managing Editor & Publications Board Member

AUG. 2011 - DEC. 2011

- Managed online content for the student-run newspaper.

- Oversaw content layout, digital media, and ensured high editorial standards.

- Managed approximately 50 writers and photographers

- Managed budget, ad revenue, and addressed legal issues.

Skills

  • Strong written and oral communication skills

  • Quick thinking; quick, clean writing

  • Strong research and analytical skills

  • Personable relationship builder

  • Technologically savvy

  • Team worker

  • Photo, video, and audio editing

  • Social media

  • Dad jokes

Crafting engaging articles that resonate with audiences.

cmayer42@gmail.com

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